LAURA ÅKERBLOM

 

 

Copywriters have a tendency to accumulate all kinds of weird and wonderful skills along the way. It's an occupational hazard. Like working out how to make a brand book out of coloured Perspex, or design a LiDAR photobooth on a remote Spanish dirt track or finally understanding the difference between gherkins and Bostongurka.

 

The best type of learning, though, is at the start of a really challenging project when you're all just throwing mad ideas at each other. That's when the real magic happens. Some might say that far too many of those silly ideas make it out into the world. But they are the ideas people remember.

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And at the end of the day, that's all we really want, isn't it?

To be noticed, to get our message across, to get through to people.

To stand out, sink in, be the exception.

 

And sure, great graphics can also grab people's attention.

But great copy convinces people to spend money.

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